読んでみれば会社でも必要な知識です。
http://zasshi.news.yahoo.co.jp/article?a=20120326-00000302-jisin-soci
2012年4月3日火曜日
2012年3月16日金曜日
Japanese inn vs. western style hotel
Mr. Ide, a former CEO of Sony prefers western style hotel because in his opinion it matches the needs of customers. He goes to the hotel to be away from others and also check in early and check out late. Japanese inn does not allow this for example he needs to go away from his room when a staff prepares the futon bed after dinner, sad he. Well, I like both. In the Japanese inn I like the interaction with the inn staff talking to them to learn about the local things. If the inn starts copying everything as the western hotel does, there will be no differentiation and uniqueness-fun between them. Well, this I find a bit odd.
元ソニーの井出さんの記事です：旅館と（外資）ホテルを比較して書いてます。日本の旅館は客の需要を満たしていないのではというのが井出さんの意見。井出さんが一人になりにホテルにいくので、旅館はその旅館の仲居さんたちとの交流もよいと思ってます。旅館には、心地よさを追求しつつホテルとは異なるサービスをしてほしいです。
旅館も西洋の様式を真似れば、差別化はますます図れなくなりますよね。
http://goethe.nikkei.co.jp/serialization/idei/120315/index.html
元ソニーの井出さんの記事です：旅館と（外資）ホテルを比較して書いてます。日本の旅館は客の需要を満たしていないのではというのが井出さんの意見。井出さんが一人になりにホテルにいくので、旅館はその旅館の仲居さんたちとの交流もよいと思ってます。旅館には、心地よさを追求しつつホテルとは異なるサービスをしてほしいです。
旅館も西洋の様式を真似れば、差別化はますます図れなくなりますよね。
http://goethe.nikkei.co.jp/serialization/idei/120315/index.html
2012年3月15日木曜日
word tank A キャノン ブラックベリーのようなデザイン
最近、面白い製品が出ていない。今回、キャノンから発売の電子辞書のデザインもちょっとさびしい。一見ブラックベリーのようなデザインだ。もっと面白い、インパクトのあるデザインだって出来るはずなのに。
http://cweb.canon.jp/wordtank/a-series/index.html?ad=ynd02
http://cweb.canon.jp/wordtank/a-series/index.html?ad=ynd02
2012年2月29日水曜日
High quality product is not always best selling product
One of my friends in one major electronics appliance company told me his company is not energetic at this moment. Yes, we had the 3.11, yes, we had a very strong yen hitting our export business.
But the reason why many Japanese electronics companies not performing well is the mindset of the companies in Japan i.e. " if you make a high quality product( often smaller or with more functions) people buy( want) it.".
Not correct.
These companies need to produce a good product( not always highest quality) and "make" people want to buy. Like Apple, the quality is not really high from my experience. It broke down and the Apple shop could not really fix it and I needed to go there over and over. But people want it. Why? Because the company is good at making people want it. Human beings are said to have 16 basic desires e.g. acceptance, social status [ http://en.wikipedia.org/wiki/Motivation#Intrinsic_motivation_and_the_16_basic_desires_theory ] to motivate themselves to take a particular action. Apple is good at sending out the information stimulating some of these desires of the people strongly.
Once Japan has had many products which people wanted, which were not expensive and had better quality than others in the market. That time there was not many companies good at the above point. That time was when these "other" companies tried hard to make people want to buy, even though the quality not good as Japanese ones, strengthening the expertise in what we call "marketing".
Strong in quality, "strong in marketing" and not expensive, is what Japanese companies now ought to aspire to be.
昨日もこのような記事がありました： http://zasshi.news.yahoo.co.
But the reason why many Japanese electronics companies not performing well is the mindset of the companies in Japan i.e. " if you make a high quality product( often smaller or with more functions) people buy( want) it.".
Not correct.
These companies need to produce a good product( not always highest quality) and "make" people want to buy. Like Apple, the quality is not really high from my experience. It broke down and the Apple shop could not really fix it and I needed to go there over and over. But people want it. Why? Because the company is good at making people want it. Human beings are said to have 16 basic desires e.g. acceptance, social status [ http://en.wikipedia.org/wiki/Motivation#Intrinsic_motivation_and_the_16_basic_desires_theory ] to motivate themselves to take a particular action. Apple is good at sending out the information stimulating some of these desires of the people strongly.
Once Japan has had many products which people wanted, which were not expensive and had better quality than others in the market. That time there was not many companies good at the above point. That time was when these "other" companies tried hard to make people want to buy, even though the quality not good as Japanese ones, strengthening the expertise in what we call "marketing".
Strong in quality, "strong in marketing" and not expensive, is what Japanese companies now ought to aspire to be.
昨日もこのような記事がありました： http://zasshi.news.yahoo.co.
2012年2月27日月曜日
2012年2月25日土曜日
Why Tiger opens its first Japan shop in Osaka? なぜ、大阪に１号店？ 北欧１００円ショップ、日本上陸の内幕
日本の100円ショップに近い店デンマークのタイガー http://www.tiger-stores.com/ が日本に上陸。なぜ大阪から参入したのかということに、注目があつまっている。
Danish equivalent of 100 JPY shop, Tiger, will open its first shop in Osaka. There are articles guessing why Osaka not Tokyo for almost all foreign companies. Some say Osaka is a good size not as big as Tokyo where it may face fierce competitions.
答えは、何よりも地震で関東圏に近づきたくないということだけだと思う。Well, the answer is the Japan head is afraid of the earthquake and radio activity issue haunting Tokyo and up north area of Japan.
http://headlines.yahoo.co.jp/hl?a=20120225-00000538-san-soci
Danish equivalent of 100 JPY shop, Tiger, will open its first shop in Osaka. There are articles guessing why Osaka not Tokyo for almost all foreign companies. Some say Osaka is a good size not as big as Tokyo where it may face fierce competitions.
答えは、何よりも地震で関東圏に近づきたくないということだけだと思う。Well, the answer is the Japan head is afraid of the earthquake and radio activity issue haunting Tokyo and up north area of Japan.
http://headlines.yahoo.co.jp/hl?a=20120225-00000538-san-soci
2012年2月15日水曜日
＜虐待＞長女の足切り、たこ糸で縫合 傷害容疑で男を逮捕
親になる資格の無い人のところで、子供が被害を受けたケース。
同じ団地に住む方の証言「ここ１、２カ月は怒鳴り声や物を投げるような音がしていたが、あまり気にしていなかった。今思えば虐待だったのかもしれない」。
あまりに無関心すぎるのではないだろうか？最悪の事態にならなくてよかったが、もっと国が介入すべきケースはそこらじゅうにあると思う。
http://headlines.yahoo.co.jp/hl?a=20120215-00000126-mai-soci
同じ団地に住む方の証言「ここ１、２カ月は怒鳴り声や物を投げるような音がしていたが、あまり気にしていなかった。今思えば虐待だったのかもしれない」。
あまりに無関心すぎるのではないだろうか？最悪の事態にならなくてよかったが、もっと国が介入すべきケースはそこらじゅうにあると思う。
http://headlines.yahoo.co.jp/hl?a=20120215-00000126-mai-soci
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